Adobe Commerce (formerly Magento) Integration from A to Z
Holistic integration of the e-commerce platform independent from API, operating model, CRM or ERP system
Adobe Commerce (formerly Magento) integration for seamless shopping experiences across all touchpoints
Many companies face the challenge of seamless Adobe Commerce integration. Why? Adobe Commerce has long been synonymous with e-commerce software. Even Gartner distinguished Adobe Commerce. Adobe Commerce enables you to build seamless digital shopping experiences and connect different touchpoints. There are comprehensive functionalities and numerous customization options for analysis, marketing, content creation and commerce, all in the spirit of holistic customer experience management.
However, it is the many possibilities of Adobe Commerce integration that often push IT departments to their limits. The first task is the integration into the ERP system. With each additional touchpoint, new interfaces are added. The integration of CRM, PIM and warehouse management systems is mandatory. A 360° customer viewing BI database is more advanced. In this context, many other systems need to be synchronized with the Adobe Commerce shop as well. It doesn't matter whether it was planned long ago or whether it was launched as a result of a campaign. This leads to the following holistic view of Adobe Commerce integration.
BIS EAI/A2A capabilities for Adobe Commerce (Magento) SAP integration
Take the very common case of Adobe Commerce integration with SAP. There are countless combinations for this use case alone, e.g. on the Adobe Commerce shop side:
- Adobe Commerce 1, no longer supported in the future, but still frequently in use
- Adobe Commerce 2, on-premises as well as available in the cloud
- As free Adobe Commerce Community Edition or
- Proprietary Adobe Commerce Enterprise Edition.
Moreover, on the ERP system side:
- SAP R/3
- mySAP
- SAP ECC
- The cloud solution SAP Business ByDesign or
- SAP S/4HANA for the current digital age
BIS EAI/A2A capabilities for Adobe Commerce (Magento) ERP integration
Besides SAP, there are a number of other ERP software providers such as Sage, Oracle, Infor, Microsoft with MS Dynamics 365 – to name just a few. Many companies have several ERP solutions in use: in different countries, for different product groups or for historical reasons such as takeovers, mergers, etc.
In a multilingual web shop, all ERPs are needed equally. They provide important information such as product names, descriptions, availability. This is what makes Adobe Commerce integration so complex. A lot depends on the IT architecture, a possible PIM system or other ways of translation. Integrating Adobe Commerce into the ERP can therefore be quite complex or can only be simplified over time with the appropriate systems.
The BIS EAI/A2A capabilities significantly reduce the challenges of Adobe Commerce integration. They manage, translate, update or even set end-of-life rules, prioritizations and staging tables for entire web shop categories.
BIS EAI/A2A capabilities to solve for further challenges of Adobe Commerce (Magento) Integration in PIM, CRM or Warehouse Management Systems
As mentioned earlier, the IT framework of the Adobe Commerce web shop includes vital components such as PIM, CRM, and warehouse management systems. These are essential for the efficient functioning of medium-sized businesses. Their applications vary, driven by decisions from different business units. Unfortunately, initial planning often overlooks the need for seamless integration and coordination between these systems. Despite its critical role in Adobe Commerce integration, the IT aspect is frequently excluded from the selection process.
This dynamic often leads to situations where disparate systems are combined without the need for adapters. Better interdepartmental communication during new launches could have altered outcomes. It's not uncommon for previously effective interfaces to be swapped out during Adobe Commerce integration.
Currently, systems with API-based interfaces are particularly popular. Although these can be easily connected, the data relevant for the Adobe Commerce shop is still often located in legacy systems. They are often required to build services or campaigns from within Adobe Commerce.
Campaigns are always tailored to the customer (location, time, history, etc.). This explains the great complexity underlying digital, automated marketing. CRM (and especially Salesforce CRM) probably plays the most important role here.
White PaperBIS EAI/A2A capabilities provide comprehensive API integration for Adobe Commerce (Magento)
BIS enables all export and import processes into the Adobe Commerce system, the SAP system and all other systems involved. It is irrelevant whether the Adobe Commerce integration is done via the Adobe Commerce APIs of the Commerce Cloud, synchronous REST or SOAP web services, local files, FTP servers or IDocs.
BIS facilitates swift and effortless Adobe Commerce integration via configuration, eliminating the need for extensive programming endeavors. This, in turn, ensures the dependable execution and event-triggered monitoring of subsequent process steps. With the aid of SEEBURGER middleware, data exchange and comparison can be adapted dynamically. Requests are meticulously sequenced, ensuring seamless consecutive execution according to requirements, yielding accurate responses.
This approach enables the presentation of appropriate product ranges, accurate delivery commitments, and swift order fulfillment. Through comprehensive Adobe Commerce integration, an ideal shopping experience is crafted, prioritizing the satisfaction of the Adobe Commerce customer.
